Market research helps formulate a strategy to suit the market you are interested in. You need to look at market size, segments and intelligence about the competition before moving into a new market. Market research helps understand the problem/opportunity in hand. Don’t enter a market without understanding it. Market research validate your assumptions and challenge them. It will check reality before you invest in new products or expand into new markets. To select assumptions over research is to select blindfold over torch.
Below are examples of research that has helped some small businesses. Please download any of them. Want to know more email us on firstname.lastname@example.org
Research for Decision Making and your Business Planning
Market Assessment 2008
Market Assessment 2007
Customer Survey 2007